Among the deep transformations in the business of news are the rise of behemoth social media platforms that dominate audience attention and shape the fate of many publishers; the destruction of a commercial model for supporting the production and dissemination of news; and the increasing prominence of one-to-one, digitally mediated relationships for sharing information.
Amidst this, we see a long arc of digital transformation that is giving news publishers new tools to identify and build relationships with the audiences they serve. These new forms of engagement are not just suggesting additional revenue streams but redefining the practice of journalism, too. You can read more in the “Guide to Audience Revenue and Engagement” in English and Spanish by Elizabeth Hansen and me.
Additional writing on the topic includes differences between subscription and membership; what supporters of independent news say they want; and what we’ve learned from studying spaces outside of news. User Interface Engineering has made the webinar it recorded about optimizing news for trust freely available.